Sunday, 11 November 2012
Klink Award Final Results
Grand Dédale was awarded the "The Country Comfort Award for Boutique Accommodation on a Wine Estate" in the inaugural Klink Award.
Earlier this year, Wine Tourism South Africa invited foodies, wine lovers, outdoor adventurers and wine farm visitors to show their love for South Africa’s winelands by voting for their favourite nominees in the country’s first ever, consumer-driven, interactive wine tourism awards - the #KLINK Awards.
The nominees were shortlisted by a panel of industry-related professionals across a variety of categories and, for the first time, voting was opened to the public to see who they felt were the best of the best. Since then, thousands of enthusiastic consumers have provided instantaneous feedback on their wineland experiences via Facebook, twitter and email. Their social media voices have been heard and tonight the cream of the winelands crop has been revealed.
The inaugural #KLINK Awards achieved the aims of using social media as a core marketing driver and important means of building relationships and engaging with potential and existing clients. Through the viral nature of these platforms, we have been able to reach a broad base of consumers.